Elliott is the National Sustainability Chair of the Society of Graphic Designers of Canada (GDC) and has made sustainability an organizational priority since 2004. She authored the GDC Sustainability Principles and has acted as an advisor to the AIGA's Center for Sustainable Design. She is the Managing and Creative Director of Victoria-based iD2 Communications Inc., a firm specializing in engagement strategies and sustainable communications design. Since the mid 80s, Elliott has founded social and environmental initiatives for corporations and not for profits helping clients to recognize the value of environmental and social innovation in business positioning. When not working she can be found slapping mud on the walls of her 1912 home or working in her urban food garden.
Designed for Change
Clients today are asking more from designers. Budgets are restricted, audiences are product savvy, competition is fierce and environmental concerns continue to rank as a priority. When looking beyond old methodology and practice, we see what is most relevant in providing the best return on investment and creating measurable value. The world is changing and no one is more suited to embrace the future than designers. Valerie Elliott, Sustainability Chair for the Society of Graphic Designers of Canada will demonstrate how designers of all disciplines can make deep change through design thinking; fuelling the evolution of our communities, our culture and our professional practices.
Tuesday, November 15
Top of The Inn at the Sheraton Cavalier Hotel,
612 Spadina Crescent